About
Global, Omni Channel Sales Strategy
A key differentiator of OLAPLEX is our synergistic omni channel strategy. Our three sales channels, Professional, Specialty Retail, and Direct-to-Consumer, work together to reinforce relationships with current customers and introduce our products to an expanded potential customer base.
Disruptive, Science-Backed Technology
OLAPLEX is a foundational health and beauty company powered by breakthrough innovation that starts with and is inspired by the professional hairstylist. Since our inception in 2014, we have focused on delivering patent-protected technology and proven performance in the prestige haircare category.
Our products are designed to enable Pros and their clients to achieve their best results, and to provide consumers with a holistic hair regimen that starts by establishing a foundation for healthy hair.